A well-written job posting is the first impression you make with potential candidates. It’s the first opportunity for your company to showcase your culture and values in a manner that is appealing. A good job posting will attract attention to the position and the company, which can lead to higher quality applications and interviews.
In addition to describing the job and describing the skills, certifications, education or experience and the qualifications you would like to have, a good job description should include details about your hiring process from start to finish. This will ensure that you and the applicant are on the same page in terms of what you expect from them. It can also help avoid candidates being ghosted or dropping out and also an efficient, fair hiring process for all parties involved.
Make sure to use a clear, concise language that is simple to comprehend for all types of audiences. Avoid jargon or cliches that can make it difficult for potential candidates. Make use of job ads to promote your diversity initiatives. Make sure the language used does not exclude any person.
Additionally, don’t forget to list key advantages and perks on your job descriptions. Include any benefits that your company offers like free lunches or offices with a fantastic view in your job description. These might be enough to convince a candidate to select you over your competition. It’s also a great idea to include any volunteer opportunities or involvement in the community that your company is involved in since this is something many prospective employees look for when deciding which firm to join.