A well-written job ad is the ideal way to begin your recruitment process. It allows you to communicate your hiring needs clearly and draw top talent that is aligned with the job and company’s culture.
Contrary to the internal job description that is used to set expectations for employees, the job ad is an external marketing tool designed to attract potential applicants. In order to do this, it’s essential to make sure that the post is clear and engaging, does not use jargon, and highlights the company’s culture. It is also essential that the job posting contains a a clear and accurate summary of the role that includes responsibility, qualifications, and benefits.
To ensure you are creating an effective job advertisement it is recommended to discuss the role with a person advertising jobs and careers who currently holds the same title. You can also look up reviews on Glassdoor or ask those who have previously applied to provide feedback. It is also good to ask multiple people to look over your job posting to spot any errors or inconsistencies.
When you are writing a job advertisement that will attract candidates and applicants, you must include details that are relevant to them. This includes the range of salary and benefits that are offered, as well as any other benefits that can make your company stand out from other companies. Particularly for those looking for a position where they can be themselves, this can be the difference between accepting and declining your offer.